Exam preparation materials

Media Literacy

Media Literacy

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon.

Part I • Introduction

Chapter 1. Why Increase Media Literacy?

Chapter 2. Media Literacy Approach

Part II • Effects

Chapter 3. Broadening Our Perspective on Media Effects

Chapter 4. How Does the Media Effects Process Work?

Part III • Industry

Chapter 5. Development of the Mass Media Industries

Chapter 6. Economic Perspective

Part IV • Audience

Chapter 7. Audience: Industry Perspective

Chapter 8. Audience: Individual Perspective

Part V • Content

Chapter 9. Entertainment

Chapter 10. Advertising

Chapter 11. News

Chapter 12. Competitive Experiences

Chapter 13. Social Networking Experiences

Chapter 14. Acquisition Experiences

Part VI • Springboard

Chapter 15. Helping Yourself and Others to Increase Media Literacy

Introduction to the Issues Chapters


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