Liberation movements among racial minorities, women, and gays challenged long-standing social inequalities. Another movement, environmentalism, called into question different pillars of American life—the equation of progress with endless increases in consumption and the faith that science, technology, and economic growth would advance the social welfare.
Concern for preserving the natural environment dated back to the creation of national parks and other conservation efforts during the Progressive era. But in keeping with the spirit of the Sixties, the new environmentalism was more activist and youth-oriented, and it spoke the language of empowering citizens to participate in decisions that affected their lives. Its emergence reflected the very affluence celebrated by proponents of the American Way As the “quality of life”—including physical fitness, health, and opportunities to enjoy leisure activities—occupied a greater role in the lives of middle-class Americans, the environmental consequences of economic growth received increased attention. When the 1960s began, complaints were already being heard about the bulldozing of forests for suburban development and the contamination produced by laundry detergents and chemical lawn fertilizers seeping into drinking supplies.
The publication in 1962 of Silent Spring by the marine biologist Rachel Carson brought home to millions of readers the effects of DDT, an insecticide widely used by home owners and farmers against mosquitoes, gypsy moths, and other insects. In chilling detail, Carson related how DDT killed birds and animals and caused sickness among humans. Chemical and pesticide companies launched a campaign to discredit her—some critics called the book part of a communist plot. Time magazine even condemned Carson as “hysterical” and “emotional”—words typically used by men to discredit women.