Michael O'Leary is a business giant. He transformed Ryanair from a loss-making joke of an Irish carrier into one of the most valuable airlines in the world, and in the process he has revolutionized the very nature of commercial aviation. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle - often talked about but poorly understood - that O'Leary has wrought.
Chapter 10. Stepping up, and down
Chapter 11. Out-of-Town Airports
Chapter 13. Pre-emptive Strike
Chapter 14. Opening New Fronts
Chapter 15. Dot-Com Revolution
Chapter 18. Terror in the Skies
Chapter 20. Home Fires Burning
Chapter 21. Poor Little Rich Boy
Chapter 24. The Last Socialist
Chapter 25. Full Frontal Assault
Chapter 26. Mischief and Mayhem