Regional cultures also defined the reach of reform impulses during this period. Two very different reform movements developed in the United States during the late nineteenth and early twentieth century—Populism and Progressivism. Both were national in their aspirations, but regional in their appeal. The Populist movement was strong in the south and west, but weak in the north and east and nearly nonexistent in New England. The emotional violence of its rhetoric, the intensity of its agrarian reforms and the flamboyant individuality of its leaders brought success in one region and failure in another.
The Progressive movement was very different from Populism in its political style and cultural base. Progressivism developed mainly in the northern and northeastern states. A large proportion of its leaders were men and women of Yankee stock, who traced their ancestry to the Puritan great migration. Progressivism tended to be rationalist and moralist. Its approach to social problems was intellectual; its solutions were institutional. Generally it adopted an idea of ordered liberty which was consistent with New England’s Puritan past. The cultural style of the Progressive movement made it strong in one part of America, and weak in others.
Both Populism and Progressivism developed great power in American politics, but neither was able to transcend its regional limits. The descendants of the Puritans looked with horror upon Populist leaders such as Leonidas Polk of North Carolina, James H. “Cyclone” Davis of Texas, “Sockless Jerry” Simpson of Kansas and Davis H. “Bloody Bridles” Waite. In 1896, the Populist rhetoric of Democratic candidate William Jennings Bryan attracted strong support in the south and west, but failed to carry a single county in New England.
The Progressives, on the other hand, drew their support mostly from the north and northeast, and ran poorly below the Mason-Dixon line. In 1904, the Progressive presidential candidate Theodore Roosevelt carried every county in New England, and all but a handful in New York, New Jersey, Pennsylvania and the Old Northwest. But he lost every county except one in the southern states of South Carolina, Mississippi, Florida, Louisiana, and Alabama.