‘It’s a great honour,’ said Donald Trump, proffering a welcoming hand and tipping slightly his feather-light wedge of corn-coloured hair, as we greeted each other outside the golden elevators on the 25th floor of his skyscraper. Expecting this germophobe to recoil at the possibility of physical contact, I was surprised he was prepared to take my hand, let alone grip it so firmly. Expecting to be confronted by a wall of bombast, I found his humility disarming.
In the flesh, Donald Trump seemed a more likeable and sophisticated version of his crass reality-television self: less brash, more intelligent, unexpectedly charming. The conference room he ushered us into also defied his corporate image: not the wood-panelled firing chamber of The Apprentice but a modern and airy space with tasteful office furniture and corner-window views down Fifth Avenue all the way to Central Park.
We met in the autumn of 2014, when the pleasure palaces he once operated in Atlantic City, the Trump Plaza and Trump Taj Mahal, were about to close their doors. Amidst a swirl of negative publicity – he hadn’t yet coined the phrase ‘fake news’ to discredit unwelcome coverage – he was determined to distance himself from the failed casinos, which had been emblazoned with his name until he sued the new owners and forced them to haul down the garish ‘T-R-U-M-P’ signage.
The Trump Taj Mahal, much like the Indian subcontinent during the British Raj, had once been the jewel in his crown, a monument to his vanity. The ‘eighth wonder of the world’, he even called it, as he paraded Michael Jackson at its grand opening in April 1990. Now, though, this decaying eyesore on the Jersey Shore was a derelict folly, a landmark of a business empire that had become something of a standing joke.
These days Donald Trump was better known as a television personality than as a property tycoon, someone who traded on his name through global licensing deals and his primetime TV show rather than constructing his own skyscrapers or gambling halls. Sitting for an interview with the BBC gave him an opportunity to demonstrate to the outside world that the sun still reflected off his golden signage.
He seemed to regard appearing on the British Broadcasting Corporation as a status symbol, airtime more rarefied than the flatulent fog of The Howard Stern Show, one of his more regular haunts. It was as if he looked upon us as an offshoot of the monarchy, which may have explained his near-courtly manner. A celebrity whose candidacy would be defined by contempt for institutions – the presidency, Congress, the Republican Party, The New York Times, the media more broadly and the snooty bi-coastal elites living in California and New York – was respectful, for now at least, of a pillar of British life.
Turning on the camera instantly made him more recognisable. The red light activated his showman self, his performative persona. It was as if he had inhaled some intoxicant. Over the course of the interview I witnessed first-hand the traits and tics that would soon be transferred from the business realm to the political.
There was his unabashed boastfulness: ‘When I was in Atlantic City it was a great thing. It was a heyday for Atlantic City. It was primetime.’
The hyperbole: ‘There was nothing like it. It was the Las Vegas of the East Coast. There was nothing like it.’
The inflated claims about his business acumen and negotiating skills: ‘A lot of people are giving me credit for good timing ... I decided years ago to get out. It was a good decision, and very interestingly it coincides with Atlantic City going down.’
The blaming of others for personal failure: ‘A lot of it has to do with poor political management and too much competition ... very bad political decisions over many years.’
His disregard for science and war on windmills: ‘Wind turbines. They are terrible. They’re obsolete. They ruin neighbourhoods. They reduce the value of everybody’s houses. They raise everyone’s taxes. They’re very bad. They kill the birds and hurt the environment.’
His prowess at gleaning free advertising from major news organisations: ‘Want to ask a question about Turnberry [his championship golf club on the Firth of Clyde in Scotland] by any chance? It’s rated the number-one course. We’re going to do something amazing. The hotel is going to be one of the great hotels in the world. We will do a terrific job for the people of Scotland.’
Evident, too, was his wistfulness for the mythic glory days of Atlantic City, a Jersey Shore version of the sentimental nationalism he would peddle in 2016 for those who sought refuge in a misremembered past.
To watch the tape back now is to be reminded of how interchangeable was his sales patter. Though the topic was his casinos, he could just as easily have been hawking Trump steaks, Trump University, Trump wine, the Trump board game, the Tour de Trump cycling race, the Trump candidacy or the Trump presidency.
Most of his boasts and rationalisations did not withstand close scrutiny. His Atlantic City business ventures were such a financial disaster they had turned him into a six-time bankrupt. However, his answers were uttered with such complete conviction I felt sure he could have passed a lie-detector test.
What the camera did not record that day was Trump’s roving eye. ‘Booootiful’ was his libidinous reaction to my producer, as he looked her slowly up and down after the interview was over. It was the kind of rich-man sleaziness that revealed both his shamelessness and his misogyny. The fact that we let it go, and lightly laughed it off, also anticipated some of the recurring journalistic failings of the presidential campaign: a hesitancy on the part of reporters to hold him to account, a tendency to be overawed by his Trumpian aura and a cravenness in handing over airtime to this proven ratings winner, whatever the moral outlay. Even my subconscious choice of attire that day, a white silk tie that would not have looked out of place at a mob wedding in Queens or New Jersey, hinted at how ingratiatingly we entered his orbit.
So often it came to be said that Trump defied the laws of political gravity that this commonplace became a cliché. But were we not complicit as journalists in letting him so effortlessly achieve weightlessness?
For all his faults, I left that day with a sense that he was self-aware enough to be in on the Trump joke: that his public persona was a deliberately cartoonish shtick; that the tycoon who appeared each week on The Apprentice was an exaggerated rendering of a more reasonable self; that he was laughing up his own sleeve.
As for the possibility of him making a run for the White House, it never even cropped up in our conversation. The notion he could monopolise media attention, seize control of the Republican Party, upend the US political system and swap Fifth for Pennsylvania Avenue seemed risible.
When the interview was over, and our story went to air, I never again expected to report on Donald J. Trump, or to mention him much in passing. Indeed, I left with the firm impression that his best days and grandest designs were in the past. The idea that my first waking act, day after day, month after month, year after year, would be to check his Twitter feed was farcical. So I was not in the least bit perturbed, despite a long-held paranoia about missing breaking stories, to be on holiday the day he descended that golden escalator to announce his bid for the presidency. It seemed like a brand-boosting stunt. A narcissistic pseudo-candidacy. A novelty act. An entertainment rather than political story: one that might provide the lead for Access Hollywood but not the evening news, although admittedly the two were becoming harder to tell apart. The BBC did not even dispatch a camera crew to Trump Tower.
In any case, within 36 hours of his campaign launch, cable news channels were consumed by the horror unfolding in Charleston, South Carolina. There, a 21-year-old had walked into a prayer meeting at the Emanuel African Methodist Episcopal Church, sat for an hour during the Wednesday-night devotions and even expressed opinions about the scriptures, then pulled out a Glock 41 .45 calibre handgun and shot dead nine African-American worshippers.
When it emerged that the shooter, Dylann Roof, was a white supremacist who lauded the Confederate flag and intended his massacre to ignite a race war, Charleston took on an even more malign historical significance. Referred to as ‘Mother Emanuel’, this was the oldest AME church in Dixie, the country’s first independent black denomination and a cradle of black activism stretching from a nascent slave revolt in the early nineteenth century to the struggle for black equality of the ’60s. The Reverend Dr Martin Luther King Jr had spoken from its pulpit; so, too, had Booker T. Washington, the great African-American educator. Its black-tiled spire could be seen from the ramparts of Fort Sumter in Charleston Harbor, where in 1861 the first shots of the American Civil War had rung out. So in addition to the ritual calls for tighter gun controls came fresh demands for a racial reckoning and, in particular, the banishment of the Confederate battle flag from the grounds of the State House in Columbia, a row that had rumbled on in South Carolina for decades.
Over the coming weeks the arc of the moral universe seemed more pliable than usual, and for progressives it bent decisively towards justice. Barack Obama, in one of the more electrifying moments of his presidency, surprised mourners at the funeral of the Reverend Clementa Pinckney, the slain pastor of Mother Emanuel, by launching into ‘Amazing Grace’. So often hesitant to explore publicly the racial meaning of his political ascent, it was as if he had belatedly decided to assume fully the role of America’s first black president.
‘For too long, we’ve been blind to the way past injustices continue to shape the present,’ Obama said on a day remembered not for his lyricism but rather for his song. ‘Perhaps we see that now.’1
That very evening, the president returned to a White House bathed in rainbow colours, a floodlight display celebrating the Supreme Court’s ruling earlier in the day, codifying same-sex marriage as a nationwide right. For jubilant members of the LGBT community the ruling was akin to the Brown decision of the ’50s, which signalled the end of southern school segregation. It promised first-class citizenship and the sharing of a now universal right. Only the day before, the conservative-leaning Supreme Court had delivered another victory for progressives by rejecting a constitutional challenge to the Affordable Care Act, or ‘Obamacare’ as it came to be known, the signature health reform that promised to make him a genuinely transformational president.
A few weeks later I returned to South Carolina, this time to watch the Confederate colours being lowered at the State House grounds from the ten-metre flagpole. On a stiflingly hot day, amidst tears of joy and relief, a multi-generational crowd of African-Americans bore witness as the battle flag of an army fighting to preserve slavery was furled and packed off to a nearby museum.
Such culminating moments lend themselves to over-extrapolation, especially for foreign correspondents, who tend to work in bold colours rather than pastel shades. So it was tempting to view the coming down of the flag as a final surrender of the American Civil War, the end of a long defeat. At the very least, it seemed like the closing of a chapter in which the white nationalists who revered this fabric of hate ended up once more firmly on the wrong side of history, a lost cause lost again.
What was soon dubbed the ‘summer of love’ felt in some ways like a belated fulfilment, six years after entering the White House, of Obama’s ‘Yes We Can’ America. A triumph of progressivism; even a reformist ‘end of history’ moment, in which liberal gains, while far from being universally accepted, were nonetheless irreversible.
Victories had been achieved in two climactic fights, over the hateful iconography of the Confederacy and the rainbow colours of same-sex marriage. Just as emblematic was success in the legal battle over Obamacare, a legislative trophy beyond the grasp of Harry Truman, John F. Kennedy, Lyndon Johnson, Jimmy Carter or Bill Clinton. With ‘God, gays and guns’ America reeling, the Democrats looked forward to the upcoming presidential race with preening self-confidence. Not only did history seem to be on their side, but so too did the demographics of a fast-changing America. The 2016 electorate would be the most racially and ethnically diverse polity America had ever seen, with nearly a third of voters either Hispanic, African-American, Asian or another racial or ethnic minority.
Thus it seemed preordained that the first female president would follow the first black president into the White House.
Here, though, we erred. In the end, 17 June 2015, the day Dylann Roof massacred those defenceless parishioners, altered history much less than 16 June 2015, the day Donald Trump launched his presidential campaign. What we were witnessing that summer was not some liberal Eden but the beginning of a rage-filled blowback. Many of us – most of us – had badly misread the zeitgeist. The coming down of the Confederate flag no more marked the defeat of racism than the election of Barack Obama. The Affordable Care Act, rather than being immutable, would soon come under renewed attack. Evangelical Christians, for whom the rainbow flag was a red rag, were newly galvanised. Seemingly we were seeing the victory of racial and LGBT identity politics, where marginalised groups achieved singular goals. However, its counterpoint was the resurgence of something that historically had always been more dominant, the politics of white resentment.
In Donald Trump, those who felt marginalised and maligned now had a figurehead. Just as millions of Americans had projected their hopes onto Obama, many now channelled their muttered fears through the billionaire: of immigrants taking their jobs, of Mexicans contaminating their communities with narcotics and gangsterism, of African-Americans advancing too fast, of political correctness smothering their culture, of liberal do-gooders seizing their guns, of transnational corporate capitalism laying waste to their once thriving towns.
‘Make America Great Again’ and ‘Build the Wall’. Two slogans neatly summed up the nationalism, nativism and nostalgia that fuelled his candidacy. The addition of the word ‘again’ proved to be a masterstroke, for it turned the slogan into a sentimental catch-all. Trump, rather than sketching out a timeline himself, let voters decide for themselves when America had last been great. He was a revivalist who did not specify precisely what he was seeking to revive. This gave his supporters the historic licence to conjure up kingdoms of the mind, places that existed only in the abstract, for the country to revisit. For some, American greatness was found in the post-Cold War peace and prosperity of the ’90s. For others it was the early ’70s, before automation started killing off so many manufacturing jobs. For many it was those supposed sunny uplands of the ’50s, before the civil rights movement had granted African-Americans first-class citizenship and women’s liberation had challenged the patriarchy.
Asked in January 2016 to be more specific about when America was great, Trump pinpointed the ’80s, the decade he rose to national prominence. ‘I think during the Reagan years we were very good,’ he said. ‘We felt good about our country.’2 But such specificity was rare.
Personifying the moment, mirroring the spirit of the times, had long been Donald Trump’s particular genius. If decades have personalities, then he came to embody them over and over. In the ’80s, not even Ronald Reagan embodied the era of Reaganism quite like Trump. In the 1990s, the decade of tabloid sensationalism, his divorce from Ivana Trump and his affair with Marla Maples, who became his second wife, made him a front-page ‘Best Sex I’ve Ever Had’ fixture in The New York Post and New York Daily News, thereby magnifying his fame. In the noughties, the decade of reality television, social media and the celebrity-worshipping fad of being famous for being famous, The Apprentice and Twitter amplified his stardom.
As for his political rise, it came in the post-Great Recession decade of grievance and populist vengeance. In his latest spirit-of-the-age makeover, he became a cipher for Rust Belt rage in America’s old industrial heartland, a billionaire recast as a working-class hero. In this age of disruption, he emerged as the ultimate disruptive politician, a one-man particle collider for the political, cultural, economic and technological changes that had reshaped the country with such manic suddenness.
Because the 2016 presidential election was decided by fewer than 78,000 votes in three industrial battleground states – Michigan, Wisconsin and Pennsylvania – it was easy to see his freak victory as a historical accident. However, it also seemed historically inescapable: as much a culmination as an aberration. As the politically impossible became real on 20 January 2017, and Donald Trump raised his hand to take the presidential oath of office, the words used by the Frenchman Alexis de Tocqueville to describe the revolution in his homeland in 1789 also seemed to match this earth-rattling moment: ‘So inevitable, yet so completely unforeseen.’ Arguably, the bigger surprise, given the direction America had been travelling for the previous 40 years, was that Barack Obama became America’s 44th president, rather than Trump becoming its 45th. Both were figureheads, but of two very different Americas.
If the coverage of the 2016 election had been based on the false assumption that Donald Trump could not possibly win, there was a widespread perception early in 2020 that he might not lose. His political vital signs were strong. He had survived his impeachment trial. His presidential approval rating matched its highest ever level. Polls measuring national satisfaction suggested the most buoyant mood in nearly 15 years. He could boast a strong economy and benefit from the advantages of incumbency, a combination that usually yields a first-term president four more years. The betting markets anointed him the favourite.
Clearly, many Americans yearned for a presidency they could have on in the background: Joe Biden’s soft jazz after the round-the-clock heavy metal of the Trump years. But at the beginning of election year it was questionable whether the 77-year-old former vice-president could hold a tune. In Iowa and New Hampshire, the more voters saw of him, the more they witnessed his fragilities. For those of us who watched him on the campaign trail, struggling sometimes to finish sentences and regularly losing his train of thought, his fourth- and fifth-place showings in those early contests came as no surprise.
There was also the question of whether America would countenance as president Biden’s main Democratic rival, Bernie Sanders. The notion of a one-time socialist sitting behind the desk in the Oval Office arguably required a greater leap of imagination than the thought of a Trumpian second term. Donald Trump stood a strong chance of renewing his lease on the White House.
Then, of course, everything changed. The coronavirus reached American shores. The United States eventually went into lockdown. The country confronted the gravest public health crisis since the Spanish Flu a hundred years earlier, its most jolting economic shock since the Great Depression and, following the killing of George Floyd, the most widespread racial turbulence since 1968. Covid-19 paralysed much of the country, and completely upended the race for the White House. It granted Joe Biden a cloak of invisibility, a useful concealment for a candidate often so fumbling and frail. Donald Trump, meanwhile, wrapped himself in the mantle of a wartime president, but in a battle that America quickly started to lose.
Faced with this viral onslaught, Trump became more specific about when America was great. He identified a date. He instructed us exactly where to travel back in time. ‘Before the plague’, he kept telling his campaign rallies, in an ever more self-pitying tone, when the United States had had what he boasted was the strongest economy in the history of the world.
But even his mishandling of Covid-19 did not completely doom Donald Trump. As America’s death toll spiralled upwards, soaring past 100,000 and then 200,000 fatalities, the president remained politically viable. And though polls repeatedly suggested Joe Biden enjoyed a commanding lead, nobody was entirely sure whether those surveys could be trusted. In the final weeks of campaigning, when Trump drew huge crowds of adoring and mask-less supporters, he believed another upset was in the offing. Few pundits felt confident enough to flatly contradict him, because America had become so hard to read and the polling was so unreliable.
On election night I was in Wilmington, Delaware, the Biden HQ, and in regular touch with members of his inner circle who had studied the actual voting data and were convinced they had won. Unlike the Clinton team four years earlier, which sensed early on that it had lost, Biden was hitting his targets in key battleground states. Yet as the early results started coming in, there was panic from Democrats watching on television when Trump took Florida and opened up a 500,000-vote lead in Pennsylvania. Many experienced a stomach-churning sensation: the freak-out fear that they were reliving the horror of 2016.
This red mirage of early Trumpian success was quickly followed, of course, by a blue shift, as an unprecedented number of postal ballots were counted. Biden gained Arizona. Trump’s lead in Georgia evaporated. Clawing back Wisconsin, Michigan and finally Pennsylvania, Joe Biden started to take a joyride through the Rust Belt on his road to the White House. By mid-morning on Saturday, when four days after Election Day the US networks finally called the race, he could claim victory.
Yet the 2020 election could hardly be described as a repudiation of Donald Trump. Nowhere near. This presidential outlier received more than 74 million votes, an almost 18 per cent increase from four years earlier. Like Joe Biden, he smashed the record set by Barack Obama in 2008 for the most votes received by a presidential candidate. He took 25 states and recorded a higher share of the vote, 46.8 per cent, than when he won the White House. Out of the more than 159 million votes cast, Biden’s winning margins in key states were relatively small. In Arizona, it was 10,457 votes; in Georgia, 11,779; and in Wisconsin, 20,608. Had Trump won those three states, which would have required a shift of less than 43,000 votes, he would have remained as president.3
Trump’s strong showing buried once and for all the notion that his victory in 2016 had been some cosmic fluke. Close to half of voting Americans had studied the fine print of his presidency and clicked on the terms and conditions.
That Saturday night in Delaware, Joe Biden held a drive-in victory party in the car park of a convention centre, which was as much a catharsis as a celebration. To honks of car horns and the muffled cheers of supporters wearing masks, the president-elect called for an end to the ‘grim era of demonisation’ and said it was ‘time to heal’. ‘We are not enemies,’ he told his flag-waving supporters. ‘We are Americans.’ Yet even as he spoke, there was still no agreement on who had won the presidential election. The two Americas were at loggerheads.
How did the United States arrive at this point of disunion? Why was this fading superpower unravelling before our eyes? What brought us to this point?
To locate the origins of this divisiveness one could justifiably reach back to the revolutionary era. It was the founding fathers, after all, who, in something of a constitutional afterthought, came up with the Electoral College, a flawed mechanism that enabled Trump to win the presidency in 2016 despite a three million deficit in the popular vote. His insurgent candidacy also benefited enormously from the dysfunction on Capitol Hill, partly the fault of an imperfectly designed system that established the Senate as a bulwark against change and a House whose members had to seek re-election every two years, forcing them to engage in a relentless permanent campaign.
Nor would a journey through the battlefields of the Civil War be a needless detour, given how they continue to shape the contours of American life. Gettysburg, Antietam, Manassas and Fort Sumter remind us that polarisation is not a new phenomenon. Rather, it is America’s default setting. The United States has always been a fight between liberal and illiberal forces, and an unending tug-of-war between the expression of individual rights and encroachment of national government. Modern-day presidential elections have often felt like referendums on the ’60s, that tumultuous decade of divergence, so it is worth remembering that the ’60s themselves were in many ways a referendum on the Civil War and the nettlesome notion that every citizen should be treated equally regardless of their pigmentation. Disunion has long been as much a feature of American life as union.
In search of traceable roots, we could dig into the Know Nothing movement, the nativist party that flourished briefly in the mid-nineteenth century, or the isolationism of the pre-war years, which gave rise to demagogues such as the celebrity aviator Charles Lindbergh, who popularised the phrase ‘America First’. But the prime focus of this book, a personal journey as well as a historical exploration, is the post-war years, when an age of collaboration came to be supplanted by an age of confrontation.
This kind of enterprise runs the risk of becoming a journalistic version of reverse engineering, where the plot mechanics build neatly and automatically towards a known outcome. But even with the benefit of hindsight, some of the moving parts remain fairly well hidden.
For anyone trying to make sense of the present, the question is always how far to reach back. But to explain how Donald Trump made it to the White House in 2017, and came close to renewing his tenancy in the 2020 election, I am going to retrace my own steps. So I’ll begin with my first trip to the United States, when the mood was more buoyant. It was the time of Ronald Reagan’s ‘It’s morning again in America’, a wholly different place from the dark dystopia of Donald Trump’s ‘American carnage’ inaugural address, the mass mourning of Covid-19 and the storming of the US Capitol.